Elkris Superoat Swallow, a premium oat brand from the stable of Elkris Foods Nigeria Ltd, this week, has been thrilling its teeming consumers as it embarked on a fun-packed brand activation in major open markets and neighbourhoods within Lagos metropolis.
The innovative food manufacturing company landed its high impact brand activation at the popular Agege market and its environment amidst pomp and pageantry in a strategic move to create fun, excitement and unique consumer experience for its target audience while creating unrivalled brand awareness and top of the mind presence.
Elkris Superoat flour was introduced in 2014 as a well-researched food product and an alternative to starchy food. It is specifically produced to help consumers move away from the conventional food concept to a more healthy eating habit.
Elkris Super swallow is made only from organic whole oats, grown and milled to maximize its natural goodness. It is cultivated in UK, finished and packaged in Nigeria.
Commenting on the brand’s initiative, Elkris Foods Nigeria Head of Brand Management, Mr. Peace Chieke disclosed that apart from leveraging other platforms offline and online
to create awareness for the brand, the market activation was part of the strategic plans aimed at reaching over two million homes across Nigeria by the year 2025. This, he revealed was intended to make them appreciate all the amazing benefits available to consumers by patronizing and consuming Elkris Superoat.
He added that the competitive edge of Elkris Superoat remains in its healthy ingredients and its multi-purpose benefits which are what consumers are looking for and which is what super oat pay-offline, “Eat your way to better health” stands for.
He further revealed that the essence of the open market and neighbourhood activation is to ensure that Elkris becomes a market leader and a household name in all parts of the country and of course in the world in general.
One of the numerous consumers who participated in the activation, Mrs. Justina Emmanuel said she is in love with Superoat and its value offerings, adding that she has been patronizing it for two years now.
Another consumer, a major distributor in Agege market, Alhaja Great Hope attested to the fact that the brand is unique, compared to other swallows in the same market category, “especially for those who want to be healthy and not fat”, she said.
The activation exercise, a one week initiative was kick-started in Ikorodu market as its first point of call and moved to Ikotun area of Lagos where the train finally moved to Agege, for consumers’ to share in the unique experience. Plans are under way to take the brand to other Lagos popular markets like Bariga, Somolu amongst others.
Super Oat swallow can be eaten with any kind of soup, it is   a multi-purpose swallow, as it can be used to bake cake, cookies, biscuits as well as serve as breakfast cereal for families, and it comes   in   various sizes such as 650g, 1.3kg and 5 kg respectively.